FIAT's public relations Essay Example | Topics and Well Written Essays - 1500 words

FIAT's public relations - Essay Example This essay examines Fiat’s public relations strategy and effectiveness. This investigation includes analysis from television and print media, the company website, reflective investigations on the organization’s sales and public relations measures, as well as customer and employee perspectives. The overarching understanding is that Fiat has worked to present an image of European sophistication and newfound reliability. It’s revealed that a great amount of cynicism and resistance have emerged in response to these measures. Ultimately, one considers that perhaps a general sociological shift of perspective has emerged in conjunction with the European Sovereign Debt Crisis and Italy’s economic collapse, wherein European sophistication as increasingly come to be viewed as unsustainable decadence. Some of the most interesting considerations within perceptions of FIAT’s public relations outreach are media sources that consider such presentations from a self -reflexive perspective. In these regards, a number of news stories have directly considered FIAT’s public relations strategy for 2011. One notable element in this context of understanding is considerations related to FIAT’s reentrance into the American market. FIAT’s car commercials add great insight into the organization’s goals in terms of market positioning. A general perusal of recent FIAT commercials reveals a number of notable elements. One of the most pervasive is the latent connection between the FIAT care and femininity.