Corporate new ventures at procter & gamble Essay

Corporate new ventures at procter & gamble - Essay Example It also requires an extensive mobilization of the overall corporate resources in order to achieve the required targets. (Hill and Jones). This case study outlines some of the key aspects of the CNV however; it is focused on P&G only and describes the process which is based upon the overall strengths of P&G as an organization. Considering the traditional size of the organization and its past history, it may not be necessary to have big products. However, due to the previous size of the products and the kind of revenue they have generated in the past also requires that P&G must have the big hit products in order to ensure that they meet the standards set by the earlier products. The existing corporate and divisional R&D of the firm can actually contribute towards the achievement of this goal by sharing their strengths with the CNV to achieve the overall objectives of product innovation. Though P&G has the ability to absorb the risks arising from new entrepreneurial activities however, in order to keep sustaining its existing and proven line of businesses, it may be too big. This is also due to the fact that the entrepreneurial activity itself is a very demanding process and the overall risks are high. Further, if the new ventures or ideas are outside the overall objectives of the firm, the same can actually drift P&G away from its traditional competencies. I would recommend that P&G only allow such ventures which fit into its overall organizational objectives and