The Early Release of Google Shares

Google  Inc. ‘s  GOOG  -0. 72%  quarterly earnings report hit Wall Street more than three hours early on Thursday due to a glitch. The bigger glitch was what the Internet giant's results actually showed. Enlarge Image Shares of Google plunged after the company's third-quarter results missed expectations of strong growth, and inadvertently were released well before the market's close. Does Google's notable revenue and earnings miss spell trouble for the tech sector? Is this a buying opportunity in Google shares? Ken Sena, Evercore managing director, joins The News Hub to discuss.Photo: REUTERS. Among the litany of issues, the Internet search giant's profits slid 20% from a year earlier to $2. 18 billion, or $6. 53 a share. Revenue rose 45% to $14. 1 billion, thanks to the incorporation of Google's new Motorola hardware unit. But revenue excluding Motorola slowed for the fourth consecutive quarter, dipping to a growth rate of 19% from rates of more than 20% for the past f ew quarters. At the same time, Motorola also revealed a bigger-than-expected operating loss. The weak results, coupled with their unexpectedly early release from financial printer  R.R. Donnelley  RRD  -2. 56%  ; Sons Co. , wiped $22 billion off Google's market capitalization halfway through the day. Google's shares halted trading for a time before resuming. Google shares tumbled after the company's Q3 earning slipped out prematurely. WSJ's John Letzing has details on Digits. Photo: Getty Images. As of the 4 p. m. market close, the shares had recovered slightly to end at $695, down $60. 49, or about 8% for the day. Still, the stock drop was a reversal for Google, which had experienced a run-up in its shares in recent months.The company's market capitalization had recently pulled even with  Microsoft  Corp. MSFT  +0. 44%  for the first time, fueled by perceived good news about its online-ad business and missteps from rivals such as  Facebook  Inc. FB  +0. 33% At the crux of Google's profit slide was the growth rate of its biggest and most profitable revenue engine: ads on its Web-search engine and video site YouTube. The growth rate of those ad sales has steadily dropped since mid-2011. In the latest quarter, sales of the ads rose 15%, but that was down from 39% growth a year ago. The growth rate for uch ads fell not because advertisers were buying fewer of the ads—in fact, Google sold 33% more ads in the third quarter. But the average price paid by Web-search advertisers to Google per click dropped by 15% in the third quarter, Google said. The Early Earnings Release * Heard:  Buying Opportunity * Early Release a ‘Human Error' * ‘Pending Larry's Quote' * @PendingLarry: From Silent to Meme * Five Takeaways * Google Unveils $249 Chrome Laptop * Retail Investors Can't Keep Up Driving the declining prices for the ads was the shift by advertisers toward mobile ads, analysts said.That change is hurting Google in the short te rm because mobile ads cost less than online ads viewed on desktop computers. Some industry experts, however, predict the price differential will be minimal by the end of next year. Other Web companies are also grappling with the shift to mobile ads. Facebook, which reports earnings next week, has been racing to offer more mobile ad formats after earlier focusing more on online ads viewed on PCs. Google also faces toughening competition in its core search market, which also has a knock-on effect on its search ads.People may be doing some of the most valuable type of Web searches—those that relate to shopping—on sites like  Amazon. com  Inc. AMZN  +0. 82%  rather than on Google, said Sameet Sinha, a stock analyst at B. Riley ; Co. Advertisers generally are happy with Google. But Microsoft Corp. ‘s Bing search engine, which also powers  Yahoo  YHOO  +1. 51%  Search, has been capturing market share over the past year, according to Aaron Goldman, chief marketing officer of Kenshoo Ltd. , which helps companies like  Expedia  Inc. EXPE  +1. 35%  and  Sears Holding  Corp. SHLD  +1. 4%  advertise online. â€Å"We're seeing the Yahoo/Bing network taking share because clients get a 30% better return on their investment than on Google,† he said. Enlarge Image On an earnings call Thursday, Google Chief Executive Larry Page quickly moved to calm fears about mobile after saying he was â€Å"sorry for the scramble† involving the premature earnings release. Mr. Page, speaking in a halting and hoarse voice, said there is â€Å"tremendous innovation in advertising, which I believe will help us monetize mobile queries more effectively than desktop today. He also noted there are more than 500 million devices powered by Google's mobile Android software and that come preloaded with Google's search engine and its other services. Google stands to take a bigger revenue cut from ads that appear on Android devices than it does from  Apple  Inc. ‘s  AAPL  +1. 36%  iPhone and iPad. Mr. Page said Google was on pace to generate $8 billion a year from mobile devices, including advertising and sales of music, movies and apps on Android devices. A year ago, Google said it was on pace to generate $2. billion related to mobile devices, but that included only mobile ads, not content sales. Google's $12. 5 billion acquisition of Motorola also dragged on results. In its first full quarter as part of Google, the handset maker generated $2. 58 billion in revenue, lower than the $2. 75 billion that Mr. Sinha expected. Motorola also had a loss of $527 million. Google has said that it plans to cut costs at the division, including by laying off 20% of Motorola staff, or 4,000 jobs. On the call Thursday, Google said Motorola's results would be â€Å"quite variable† in the coming quarters.Despite all the issues, some analysts who had been bullish on Google remained upbeat. â€Å"While slight ove rall, Google numbers are not as bad as they initially appeared,† wrote Doug Anmuth, a stock analyst at  J. P. Morgan Chase  JPM  -0. 35%  & Co. , during Google's stock halt, adding that any investors who bought into the stock would be â€Å"taking advantage of the sharp selloff. † Google said it had $45. 7 billion in cash at the end of September, up from $43. 1 billion at the end of the second quarter. Its head count was 53,546, down from 54,604 three months earlier, including 17,428 employees at Motorola.