Marketing Communication Research Paper Example | Topics and Well Written Essays - 5250 words

Marketing Communication - Research Paper ExampleMarketing communication is late as compared to the corporate founding. While this may sound surprising, it is non so. Some gurus feel that marketing as a process started as early as the advent of the private sector, but that argument is not entirely correct. We must note that while the corporate world first came into the world, there was no deficiency whatsoever to market itself to the public at large the public followed their bidding as they desired. But today, with the world entirely under the mercy of globalization and corporate expansion, customers have the freedom to choose and spoil themselves with acquire the best both single time. So, today, the onus is up to corporate houses, which compete with each other in calling themselves the best.The need to promote and prosper was felt by the business world when it actually started expanding and cater to the needs of the world on a much higher scale. As mentioned earlier, the cor porate world was natural with marketing communication in its arsenal it developed as a need of the minute of arc. The need of the hour was felt by the business world when globalization struck the world. New players started entering the market. Rival products began to start up. More than anything else, the technology developed on an unimaginably high scale enough to cater to average about any need of the world. In such circumstances, certain corporate houses, especially those with money, power, and technology, found every reason to cut costs. And when costs were cut, products were more customer-friendly than ever before.