The strategic options that are appropriate to Apple Coursework

The strategic options that are appropriate to orchard apple tree - Coursework Example accord to the research findings there are various forces characterising the companys operations. Though apple boasted of an increase in the sales of the iPad tablet computer, the situation obtaining in the market has been a cause for push from 2011 since this was likely to have an effect on the smartphone market. It can be seen that though Apples bigger percentage of revenue came from other non computer products such as iPod and iPhone, there have been some changes in the Smartphone and Tablet industry given that it has been characterised by stiff competition as going to be explained below. However, Googles development of the humanoid operating system resulted in the development of smartphones that matched a lot of iPhones outgo features. Google remained the greatest threat to Apple given that different smartphone makers were developing products similar to iPod and would run on the Android opera ting system. For instance, Acer entered the market for smartphone with the launch of its liquid line of stylish and high end smartphones which employ Googles Android operating system in 2009 and was later developed through the years until 2012. According to The New York Times, the aspect of competition in the Smartphone and Tablet industry cannot be ignored. For instance, Foxconn technology assembles nearly 40 % of all consumer electronics and counts and counts among its clients which include Nintendo, Nokia, Samsung, Dell, Hewlett-Packard with its palm, Motorola and Sony. Though China presented a lucrative market for the Smartphones in 2010 to 2011, the main caper encountered was related to the emergence of counterfeit products. However, as noted above, with the market for Smartphones growing rapidly, competition was also worthy apparent particularly Googles entry into the market with its android operating system. However, RIM grabbed the market piece of land with its Blackberr y service in 2011 which was specially designed to meet the needs of the business people